Jean Oliver - Director
Our History
& Licentia's Story
With over two decades of experience and hundreds of thousands of applications, Licentia has become the preferred business licensing consultancy firm across six provinces.
Licentia’s story began in 2006, born out of necessity during our involvement in business acquisitions and mergers. Outsourcing business license applications proved ineffective, as many promised results but lacked the expertise to deliver. We took licensing in-house to ensure accuracy and professionalism.
As we grew, we realized the true complexity of business licensing across South Africa’s diverse local, municipal, and national governments. Each had unique requirements and deadlines, making the process challenging. We painstakingly researched, tracked deadlines, and corresponded with various governmental bodies, learning step by step how to navigate this intricate system.
This persistence paid off, and today, Licentia stands as a leader in managing business licenses and compliance, known for our dedication, knowledge, and ability to deliver results where others could not.
Licentia Franchise SA: A One-of-a-Kind Business Licensing Firm
Licentia Franchise SA’s story is rooted in resilience and a passion for excellence. It began in 2006 when MaxMind (Pty) Ltd, initially a business brokering firm, faced the challenge of inefficient outsourcing for business licensing. Realizing the need for more effective handling of licenses, Licentia was born. What started as an in-house solution quickly grew, as clients began requesting license renewals and referring others.
Over time, Licentia tackled the complexity of South Africa’s diverse local, provincial, and national licensing requirements. We painstakingly researched each process, developing a methodical approach that ensured accuracy and efficiency. As our knowledge and expertise grew, so did our reputation.
Today, Licentia is the only company in South Africa to offer all business operational licenses and permits under one roof, serving six provinces with thousands of applications handled. Our name, “Licentia,” derived from Latin, symbolizes freedom and the ability to operate businesses legally and confidently. Our persistence has made us the trusted leader, preferred by local, provincial, and national government departments.
Our unique position as a comprehensive licensing firm means we handle everything from initial business licenses to renewals, offering a seamless experience for our clients. With almost two decades of experience, Licentia is truly One of a Kind—the largest and most trusted business license consultancy in South Africa.